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7 low-cost marketing strategies to implement now
Learn how to get the most impact from your marketing dollars and how to promote your business on a small budget.
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Advertising tips
Consult this list of helpful tips to keep in mind when you are developing an advertising campaign for your business.
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Branding – the basics
Find out how to create and manage a brand, and set a budget to promote it.
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Close and follow up the sale
Find out about all the steps involved in closing and following up on a sale.
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Create your marketing strategy
Identify clients to concentrate on and your key objectives for reaching them, and learn what to include in your marketing strategy.
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Customer relationship management
Find out about the pros and potential cons of customer relationship management and how to implement it in your business.
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Developing a company brochure
Learn how to work with printing or graphic design suppliers.
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Fairtrade certification and labelling
You can get a licence to use the Fairtrade label on the products you sell or find Fairtrade suppliers for your own business needs.
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Forecast and plan your sales
Learn how to develop sales forecasts and plans.
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Group your customers into market segments
Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.
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Identify and sell more to your most valuable customers
Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.
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Increase sales
Find out about the different options available to you to increase your sales.
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Marketing plan outline
Learn what to include in your marketing plan.
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Naming your business
Consider these important factors before choosing the name of your company.
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Plan to sell
Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.
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Price lists, estimates, quotations and tenders
Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.
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Price your product or service
Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.
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Recruit and manage salespeople
Learn where to find salespeople, the importance of the recruitment interview and how to institute a commission structure to encourage high sales.
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Target the right people in an organisation
Learn how to identify and contact key decision makers who may buy your products or services.
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Use design in your business
Find out how design can benefit your business, from product to business strategy development, and how to manage the process and measure its success.
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Ways to promote your product or service
Explore the various print and electronic promotional media to choose those that best suit your business.
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What's in a name? Using trademarks as a business tool
A trademark helps identify your company and your products. Find out how to use a trademark to protect your business name.
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Write a marketing plan
Find out what key areas you should consider and what to include in an effective marketing plan.
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Selling products on consignment
Learn about the advantages and disadvantages of using consignment selling to conquer new markets or increase your market share.